KIOSK

A Blog!

11 March 2019

Perchance to Sleep

Aaron Schuster

A recent advertisement for Beautyrest™ mattresses announces that “Sleep Performance Is the New Performance,” and compares sleepers to swimmers, cyclists, and marathon runners: it’s all about technical perfection in pursuit of human excellence. I have to admit that, not being a sporty type, the idea of sleeping counting as physical exercise and even an athletic skill immediately appealed to me: will they soon make sleeping into an Olympic event, with subcategories for light dozing, power napping, and—the big attraction—deep slumber? At least one thing is like the Olympics: with the widespread use of psychopharmacological supplements, the contemporary sport of sleeping is one giant doping scandal.

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