Advertising with Cabinet

Some basic facts about Cabinet

Cabinet is a quarterly, give or take. The fact that the issues are not time-sensitive means that many stores also carry back issues and sell them on a continuing basis.

Cabinet's circulation: ca. 9,000 per issue

—Estimated readership: ca. 27,000 (based on the industry standard of three people on average reading each copy)

—Readers include a diverse mix of artists, art professionals, cultural critics, designers, academics, students, and scientists. Institutional subscriptions go to museums like MoMA and the Stedelijk, libraries such as Yale University and the New York Public Library, and to some of the most highly regarded figures working in the fields of art and culture.

Cabinet is widely distributed in the US at independent bookstores, museum stores, Barnes & Noble, Hudson News, and Universal News. It is also available in ca. thirty countries abroad, including Canada, the UK, Germany, Belgium, Holland, Sweden, Spain, Portugal, Greece, Turkey, Singapore, New Zealand, and Japan.

Advertising Prices (secure until 31 December 2016)

Non-profit, arts-related, and publishing organizations / Commercial entities
Full page: $1,100 / $1,430
1/2 page: $600 / $780
1/4 page: $350 / $460
Inside front cover and inside back cover: $1,500 / $1,950
Back cover: $1,650 / $2,150

Discounts of 10%, 15% and 20% available for packages of 2, 3, and 4 advertisements.

Advertising Schedule

Issue 61 (with a themed section on “Calendars”)
Reservations deadline: 15 October 2016
Materials deadline: 25 October 2016
Shelf life: mid-December 2016 to early March 2017

Issue 62 (with a themed section on “Milk”)
Reservations deadline: 1 December 2016
Materials deadline: 10 December 2016
Shelf life: early March 2017 to early May 2017

Issue 63 (with a themed section on “The Desert”)
Reservations deadline: 15 February 2017
Materials deadline: 25 February 2017
Shelf life: early May 2017 to mid-July 2017

Issue 64 (with a themed section on “The Nose”)
Reservations deadline: 15 April 2017
Materials deadline: 25 April 2017
Shelf life: mid-July 2017 to early September 2017

Issue 65 (with a themed section on “Knowledge”)
Reservations deadline: 15 May 2017
Materials deadline: 25 May 2017
Shelf life: early September 2017 to mid-October 2017

Technical Specifications

All ads print 4-color process. Cabinet's trim size is 200 mm wide x 250 mm tall.

Two-page spread (with bleed) 407 mm wide x 257 mm tall (3.5 mm past trim area on each edge)
Full page (with bleed) 207 mm wide x 257 mm tall (3.5 mm past trim area on each edge)
Full page (no bleed) 180 mm wide x 220 mm tall
1/2 page 180 mm wide x 107.5 mm tall
1/4 page 87.5 mm wide x 107.5 mm tall

—Files must be submitted in one of the following formats: High-resolution PDFs (preferred format); Photoshop TIFF; EPS; or in Indesign CS6, Indesign CC, or Illustrator CS6 (or earlier). 

—If applicable, please convert all fonts to outlines before you send your ad.

—TIFF/EPS images must be in CMYK. All photographic files should be in TIFF format. Resolution should be 300 pixels/inch.

—Ads can be submitted by emailing us (12 MB or smaller), uploading to an FTP server (email us for instructions if you'd like to use ours), or through a service such Dropbox.

Contact Information
181 Wyckoff Street
Brooklyn, NY 11217, USA
tel: + 1 718 222 8434
fax: + 1 718 222 3700