Advertising with Cabinet

Some basic facts about Cabinet

Cabinet is a quarterly. Its shelf life is ca. three months. The fact that the issues are not time-sensitive means that many stores also carry back issues and sell them on a continuing basis.

Cabinet's circulation: ca. 10,000 per issue

—Estimated readership: ca. 30,000 (based on the industry standard of three people on average reading each copy)

—Readers include a diverse mix of artists, art professionals, cultural critics, designers, academics, students, and scientists. Institutional subscriptions go to museums like MoMA and the Stedelijk, libraries such as Yale University and the New York Public Library, and to some of the most highly regarded figures within art and culture.

Cabinet is widely distributed in the US at independent bookstores, museum stores, Barnes & Noble, Hudson News, and Universal News. It is also available in ca. 40 countries abroad, including Canada, the UK, Germany, Belgium, Holland, Sweden, Spain, Portugal, Greece, Turkey, Singapore, New Zealand, and Japan.

Advertising Prices (secure until 31 December 2015)

Non-profit, arts-related, and publishing organizations / Commercial entities
Full page: $1,100 / $1,430
1/2 page: $600 / $780
1/4 page: $350 / $460
Inside front cover and inside back cover: $1,500 / $1,950
Back cover: $1,650 / $2,150

Discounts of 10%, 15% and 20% available for packages of 2, 3, and 4 advertisements.

Advertising Schedule

Issue 58
Reservations deadline: 1 August 2015
Materials deadline: 15 August 2015
Shelf life: early October 2015 to early December 2015

Issue 59
Reservations deadline: 1 October 2015
Materials deadline: 15 October 2015
Shelf life: early December 2015 to early February 2016

Issue 60
Reservations deadline: 1 December 2015
Materials deadline: 15 December 2015
Shelf life: early February 2016 to early April 2016

Technical Specifications

All ads print 4-color process. Cabinet's trim size is 200 mm wide x 250 mm tall.

Full page (with bleed) 207 mm wide x 257 mm tall (3.5 mm past trim area on each edge)
Full page (no bleed) 180 mm wide x 220 mm tall
1/2 page 180 mm wide x 107.5 mm tall
1/4 page 87.5 mm wide x 107.5 mm tall

—Files must be submitted in one of the following formats: High-resolution PDFs (preferred format); Photoshop TIFF; EPS; or in Indesign CS6, Indesign CC, or Illustrator CS6 (or earlier). 

—If applicable, please convert all fonts to outlines before you send your ad.

—TIFF/EPS images must be in CMYK. All photographic files should be in TIFF format. Resolution should be 300 pixels/inch.

—Ads can be submitted by emailing us (12 MB or smaller), uploading to an FTP server (email us for instructions if you'd like to use ours), or through a service such Dropbox.

Contact Information
181 Wyckoff Street
Brooklyn, NY 11217, USA
tel: + 1 718 222 8434
fax: + 1 718 222 3700