Advertising with Cabinet

Some basic facts about Cabinet (as of June 1, 2010)

—Cabinet is a quarterly. Its shelf life is three months. The fact that the issues are not time-sensitive means that many stores also carry back issues and sell them on a continuing basis.

—Cabinet's circulation: 13,000 per issue

—Estimated readership: ca. 39,000 (based on the industry standard of three people on average reading each copy)

—Readers include a diverse mix of artists, art professionals, cultural critics, designers, academics, students, and scientists. Institutional subscriptions go to museums like MoMA and the Stedelijk, libraries such as Yale and the New York Public Library, and to some of the most highly regarded figures within art and culture.

—Cabinet is widely distributed in the US at independent bookstores, museum stores, Barnes & Noble, Borders, Hudson News, and Universal News. It is also available in 40 countries abroad, including Canada, the UK, Germany, Belgium, Holland, Sweden, Spain, Portugal, Greece, Turkey, Singapore, New Zealand, and Japan.

Advertising Prices (secure until Dec 31, 2010)

Non-profit, arts-related, and publishing organizations / Commercial entities
Full page: $1,100 / $1,430
1/2 page: $600 / $780
1/4 page: $350 / $460
Inside front cover and inside back cover: $1,500 / $1,950
Back cover: $1,650 / $2,150

Discounts of 10%, 15% and 20% available for packages of 2, 3, and 4 advertisements.

Advertising Schedule

Issue 39 (Fall 2010)
Reservations deadline: August 23, 2010
Materials deadline: September 6, 2010
Shelf life: early November 2010 to mid-January 2011

Issue 40 (Winter 2010/2011)
Reservations deadline: November 1, 2010
Materials deadline: November 15, 2010
Shelf life: mid-January to mid-April 2011

Issue 41 (Spring 2011)
Reservations deadline: January 28, 2011
Materials deadline: February 11, 2011
Shelf life: mid-April to mid-July 2011

Issue 42 (Summer 2011)
Reservations deadline: April 22, 2011
Materials deadline: May 6, 2011
Shelf life: mid-July to mid-October 2011

Issue 43 (Fall 2011)
Reservations deadline: July 22, 2011
Materials deadline: August 5, 2011
Shelf life: mid-October 2011 to mid-January 2012

Issue 44 (Winter 2011/2012)
Reservations deadline: November 1, 2011
Materials deadline: November 14, 2011
Shelf life: mid-January 2012 to mid-April 2012

Technical Specifications

All ads print 4-color process. Cabinet's trim size is 200 mm wide x 250 mm tall.

Full bleed 207 mm wide x 257 mm tall (3.5 mm past trim area on each edge)
Full page (no bleed) 180 mm wide x 220 mm tall
1/2 page 180 mm wide x 107.5 mm tall
1/4 page 87.5 mm wide x 107.5 mm tall

—Text and layout information must be submitted in one of the following formats: Indesign CS4 (or earlier), Illustrator CS4 (or earlier), EPS, or Photoshop TIFF. High-resolution (300 dpi) PDFs are also acceptable.

—Please do not send Quark documents! If you'­re working in Quark, please generate a high-resolution (300 dpi minimum) PDF.

—If possible, please convert all fonts to outlines before you send your ad.

—We only accept Macintosh format files.

—TIFF/EPS images must be in CMYK. All photographic files should be in TIFF format. Resolution should be 300 pixels/inch.

—Ads can be submitted by sending a CD-ROM to the address below; e-mailing us (9 MB or smaller ONLY), or uploading to an FTP server (email us for instructions if you'd prefer to use ours).

Address

Cabinet Magazine
181 Wyckoff Street
Brooklyn, NY 11217 USA
tel + 1 718 222 8434
fax + 1 718 222 3700
E-mail Cabinet Advertising