Some basic facts about Cabinet (as of January 1, 2008) —Cabinet is a quarterly. Its shelf life is three months. The fact that the issues are not time-sensitive means that many stores also carry back issues and sell them on a continuing basis.—Cabinet's circulation: 11,500 per issue —Estimated readership: ca. 34,500 (based on the industry standard of three people on average reading each copy) —Readers include a diverse mix of artists, art professionals, cultural critics, designers, academics, and scientists. Institutional subscriptions go to museums like MoMA and the Stedelijk, libraries such as Yale and the New York Public Library, and to some of the most highly regarded figures within art and culture.
—Cabinet is widely distributed in the US at independent bookstores, museum stores, Barnes & Noble, Borders, Hudson News, and Universal News. It is available in Canada, the UK, Germany, Belgium, Holland, Sweden, Spain, Portugal, Greece, Turkey, Singapore, New Zealand, and Japan.
—Cabinet is published by Immaterial Incorporated, a not-for-profit 501(c)(3) organization. Cabinet has been supported by grants from various foundations and organizations, including The Andy Warhol Foundation, The National Endowment for the Arts, The Annenberg Foundation, The Orphiflamme Foundation, The Flora Foundation, The Greenwall Foundation, The Peter Norton Family Foundation, The Tides Foundation, The American Center Foundation, The New York State Council on the Arts, The New York City Department of Cultural Affairs, and The Fifth Floor Foundation. Advertising Prices
Non-profit, arts-related, and publishing organizations / Commercial entities
Full page: $1100 / $1430 1/2 page (horizontal): $600 / $780 1/4 page: $350 / $460 Inside front cover and inside back cover: $1500 / $1950 Back cover: $1650 / $2150
Discounts of 10%, 15% and 20% available for packages of 2, 3, and 4 advertisements.
Advertising Schedule Cabinet issue 31 (Fall 2008) Reservations deadline: July 1, 2008 Materials deadline: July 15, 2008 Shelf life: October to December 2008 Cabinet issue 32 (Winter 08-09) Reservations deadline: October 1, 2008 Materials deadline: October 15, 2008 Shelf life: January to March 2009 Cabinet issue 33 (Spring 2009) Reservations deadline: December 1, 2008 Materials deadline: December 15, 2008 Shelf life: April to June 2009 Cabinet issue 34 (Summer 2009) Reservations deadline: April 1, 2009 Materials deadline: April 16, 2009 Shelf life: July to September 2009 Technical Specifications All ads print 4-color process. Cabinet's trim size is 200 mm wide x 250 mm tall. Full bleed 207 mm wide x 257 mm tall (3.5 mm past trim area on each edge)
Full page (no bleed) 180 mm wide x 220 mm tall
1/2 page 180 mm wide x 107.5 mm tall
1/4 page 87.5 mm wide x 107.5 mm tall
—Text and layout information must be submitted in one of the following formats: Indesign CS2 (or earlier), Illustrator CS2 (or earlier), EPS, or Photoshop TIFF. High-resolution (300 dpi) PDFs are also acceptable.
—Please do not send Quark documents! If youÃre working in Quark, please generate a high-resolution (300 dpi minimum) PDF.
—If possible, please convert all fonts to outlines before you send your ad. No Truetype or GX fonts, please.
—We only accept Macintosh format files.
—TIFF/EPS images must be in CMYK. All photographic files should be in TIFF format. Resolution should be 300 pixels/inch.
—Ads can be submitted by sending a CD-ROM to the address below; e-mailing us (6 MB or smaller ONLY), or uploading to an FTP server (email us for instructions if you'd prefer to use ours).
Address
Cabinet Magazine 181 Wyckoff Street
Brooklyn, New York 11217
USA
tel + 718 222 8434 fax + 1 718 222 3700 E-mail Cabinet Advertising
