Advertising with Cabinet

Some basic facts about Cabinet (as of 1 November 2012)

—Cabinet is a quarterly. Its shelf life is three months. The fact that the issues are not time-sensitive means that many stores also carry back issues and sell them on a continuing basis.

—Cabinet's circulation: ca. 13,000 per issue

—Estimated readership: ca. 39,000 (based on the industry standard of three people on average reading each copy)

—Readers include a diverse mix of artists, art professionals, cultural critics, designers, academics, students, and scientists. Institutional subscriptions go to museums like MoMA and the Stedelijk, libraries such as Yale and the New York Public Library, and to some of the most highly regarded figures within art and culture.

—Cabinet is widely distributed in the US at independent bookstores, museum stores, Barnes & Noble, Hudson News, and Universal News. It is also available in ca. 40 countries abroad, including Canada, the UK, Germany, Belgium, Holland, Sweden, Spain, Portugal, Greece, Turkey, Singapore, New Zealand, and Japan.

Advertising Prices (secure until 31 Dec 2013)

Non-profit, arts-related, and publishing organizations / Commercial entities
Full page: $1,100 / $1,430
1/2 page: $600 / $780
1/4 page: $350 / $460
Inside front cover and inside back cover: $1,500 / $1,950
Back cover: $1,650 / $2,150

Discounts of 10%, 15% and 20% available for packages of 2, 3, and 4 advertisements.

Advertising Schedule

Issue 50 (Summer 2013)
Reservations deadline: 1 May 2013
Materials deadline: 15 May 2013
Shelf life: late July 2013 to mid-October 2013

Issue 51 (Fall 2013)
Reservations deadline: 1 August 2013
Materials deadline: 15 August 2013
Shelf life: mid-October 2013 to mid-January 2014

Issue 52 (Winter 2013–2014)
Reservations deadline: 1 November 2013
Materials deadline: 15 November 2013
Shelf life: mid-January 2014 to mid-April 2014

Issue 53 (Spring 2014)
Reservations deadline: 1 February 2014
Materials deadline: 15 February 2014
Shelf life: mid-April to late July 2014

Technical Specifications

All ads print 4-color process. Cabinet's trim size is 200 mm wide x 250 mm tall.

Full bleed 207 mm wide x 257 mm tall (3.5 mm past trim area on each edge)
Full page (no bleed) 180 mm wide x 220 mm tall
1/2 page 180 mm wide x 107.5 mm tall
1/4 page 87.5 mm wide x 107.5 mm tall

—Files must be submitted in one of the following formats: High-resolution PDFs (preferable); Photoshop TIFF; EPS; or in Indesign CS5.5 (or earlier).

—If applicable, please convert all fonts to outlines before you send your ad.

—TIFF/EPS images must be in CMYK. All photographic files should be in TIFF format. Resolution should be 300 pixels/inch.

—Ads can be submitted by emailing us (9 MB or smaller ONLY), uploading to an FTP server (email us for instructions if you'd like to use ours), or through a service such yousendit.com or dropbox.com.

Address

Cabinet
181 Wyckoff Street
Brooklyn, NY 11217 USA
tel + 1 718 222 8434
fax + 1 718 222 3700
email Cabinet advertising